Branding project for Preach, a groundbreaking nightclub set to illuminate Perth's nightlife scene. A comprehensive brand guide was crafted to serve as the cornerstone of Preach's identity, ensuring consistency and coherence across all touchpoints. By seamlessly integrating typography, color palettes, and imagery, the branding captures the essence of Preach, inviting patrons to immerse themselves in a world of euphoria and excitement. The brief revolved around setting the stage for the grand opening of Preach, while establishing a compelling brand narrative that resonates with patrons and that will help cement the nightclub's status as a premier destination in Perth's nightlife landscape.